I am not sure how familiar you are with the term "Bridge Marketing".

But may be you have heared of the phrase "Bridging The Gap".

 

You see a bridge serves the purpose of helping people get across a gap

And this is necessary every single day in business. You and your products are one side of the gap

and your customer are on the other side of the gap. The bridge is your effective pitch to get them across.

 

 The key to a successful "bridge"  

is to tailor your pitch to meet their needs basically to create a "Bridge" that meets their needs and that solves their problems basically the better you get at "Matching" your products, services, & opportunities to what the customer is looking for the more effective you will be in your marketing.

 

So i am going to give to some examples of Good and BAD bridge marketing.

And hopefully this can help increase your effectiveness.

 

I am going to start by answering the question: 

 

EXAMPLE #1 :  Your target Audience is Stay At Home Moms and they ask from you what do you do?

 

Your 1 Answer : "I teach people how to optimize their websites to rank on the first page of google!".

 

VS

 

Your 2 Answer : "I help stay at home parents earn extra income online, to spend more time with their kids without having to leave home for a job each day"

I am not saying one is better than another, i want you to think which one might be a better

match for somebody who is stay at home mom. 

 

So when you add something related to mom or parenting while giving reply to that particular

person that called bridge marketing.

 

EXAMPLE #2 :  Now lets assume your target Audience is Real Estate Agents and they ask from you what do you do? 

 

Your 1 Answer : "I teach people how to blog and get paid tons of moeny".

 

VS

 

Your 2 Answer : "I help real estate agents find more buyers and sellers by helping them show up on the first page of GOOGLE".

 

and again i am not saying one is better than the other..Maybe that real estae agent is looking for way to make tons of money.

But what i am saying is that bridge marketing  is tends to be more effective to bridge to bring that real estate agent over that GAP.

 

EXAMPLE #3 :  Now lets assume your target Audience is  Network marketers and they ask from you what do you do? 

 

Your 1 Answer : "My company has the best compensation plan in the entire industry and the products are changing lives and curing cancer!"

 

VS

 

Your 2 Answer : "I help network markters create more traffic, capture more leads and convert more sales for their business, by using 

facebook ads"

So this is just an example, so what u can do now is bridge ur offer, tailored it to them,you gave them something they want,

instead of recruit them. You  are trying to give them something that will help them in what they are already doing.

 

I am not suggesting that these are actual pitches that you would use. My point is simply that your results will  increase significantly. When u apply proper Bridge Marketing.

 

So whether you are chatting on facebook or placing a dark post to show up in their newsfeed, or you are advertising to get more

likes for your fan page, it does not  matter.

 

You want to "match" your pitch to their desires the best you possibly can!..

So this was a small technique but most powerful if you start taking action and

implement the Bridge Marketing you will see the quick change in your business soon.!!